Here are some highlights:

* In less than 5 months to become the world’s top 3 cryptocurrency exchange
* Binance is arguably the fastest profitable startup to achieve unicorn status (private company with $1bn+ valuation) in history.
* Binance likely has surpassed Coinbase in trading volume and at its current rate should take global #1, given that it operates in Asia (Japan/China) and Asia is 40%+ of global Bitcoin trading.

How they did it…

* The success of Binance is intrinsically tied to the hyper growth of cryptocurrencies
* Most importantly a great team with a great leader – the credit is due to its founder and CEO Zhao Changpeng (“CP”). Binance’s ascent certainly has good luck on its side but the seeds of its success were sown years ago – including CP’s prior work in Wall Street software trading systems, Chinese Bitcoin startups, and many, many poker hands.
* Great solid technology – especially it’s UX and durability, which is impressive with Binance’s huge traffic levels, being the world’s 347th and US’s 69th most visited site respectively. Let’s face it most exchanges are struggling to keep up with demand such as the exchange Kraken being down for 2 days.
* BNB tokens – Binance actually has tokens (BNB) that trade 24/7 at the whim of supply and demand. Giving 50% discount when using BNB to trade on the platform, it’s no brainer for crypto coin traders to love the coin. It’s trading 22$ now but weeks ago it’s still being traded around 7$.